Marcela de Kern Royer
🛥 Yachting & Monaco Lifestyle
🎓 MBA
📖 Author of the First Superyacht Industry Book
💻 Founder of Superyacht Industry Forum
👩🏫 Business Consultant
Onboard
Mission:
Unlock business insight in the yachting industry and have the courage to act. Bring the right people together to challenge established thinking and drive transformation. Shaping the future of yachting. Together.
Onboard Consulting was established in the Principality of Monaco in 2015 and operates as a highly specialised company in a truly niche sector offering unrivalled expertise when it comes to business strategy, marketing and brand management in the superyacht world.
The global superyacht market is our playground and business development is our passion.
Monaco-resident Marcela de Kern Royer combines a passion for yachting with a strong international academic background, with past experience in asset management including superyachts, she has gained excellent exposure to all facets of the industry, starting as a supplier and having experience in new build, refit, brokerage, and yacht management.
She obtained an MBA from Hult Business School in Boston, USA and a BSBA degree from the International University of Monaco.
Marcela has lived, studied and work around the world including Monaco, Boston, Miami, London, Dubai, Guatemala and France. Being a true citizen of the world, she speaks fluently six languages with Spanish as her mother tongue; English, Italian, French, German and Portuguese also.
SERVICES
Unparalleled Superyacht Expertise & Intelligence
BUSINESS CONSULTING
Strategic consulting firm providing unique combination of business development and corporate strategy in the yachting sector.
MARKETING & PR
Creative Marketing Strategy, Public Relations & Social Media, Strategic Partnerships and Events.
THE SUPERYACHT INDUSTRY BOOK
The state of the art yachting reference. The first book ever written about the yachting Industry.
YACHTING BLOG
Onboard with Marcela: Monaco & Yachting Lifestyle, yachting insights, interesting articles, and travel tips for business travelers.
YACHTING FORUM
The first online forum for the superyacht industry. A platform to ask questions, share ideas, debate and learn!The first online forum for the superyacht industry. A platform to ask questions, share ideas, debate and learn!
THE SUPERYACHT ACADEMY
Pioneer educational academy to learn about the superyacht industry. Courses in Monaco and Masterclass available online.
YACHT OWNER’S CLUB
Exclusive Yacht-hopping events for yacht owners only! Private round table gatherings from owner to owner. Meeting like-minded individuals who share the same passion for the oceans.
YACHTING CAREERS
Careers in yachting: advice, coaching, recruitment, books & resources to excel in the superyacht world, weather for yacht crew onboard or land-based professionals.